Two partners from Serbia and one from the U.S. joined forces to reimagine the use of the media as a platform for disability rights advocacy. Media can be a powerful tool for empowerment. The rapidly changing media landscape gives people with disabilities the tools to tell their stories directly.
“The media have perhaps the most important role in disability advocacy,” said Jelena Jovovic of the Novi Sad School of Journalism in Novi Sad, Serbia. “We receive the majority of our information through the media and, based on this information, we form our attitudes.”
Jelena, along with Mima Ruzicic-Novkovic of Center Upright Living, a Disabled Peoples’ Organization in Novi Sad, and Beth Haller and Rhonda Greenhaw of Towson University’s Department of Mass Communication located in Maryland, USA, met in Serbia for a week to jumpstart their collaborations.